About

AMBER J BIO - Amber J Lawson (aka Amber J) helps women in their 40s, 50s, and 60s date smarter, not harder, reclaim their confidence, and date like a Grown A$$ Woman. A recovering international media executive turned transformational coach, Amber J is the creator of the live interactive touring show Swipe Club Live and the founder of the 90-Day SPARCC Dating Process — a proven system where 80% of women report more confidence on dates within four weeks, and most cut wasted time on apps in half. Amber J knows the rules because she spent decades following them. She climbed the media ladder, became an Emmy nominee, was named Cynopsis Entrepreneur of the Year, and was featured in Variety’s Comedy Impact Issue. From the outside, she looked successful. On the inside, burnout and broken engagements told another story. At 49, she declared a freedom awakening — a pivot from living for others to fully embracing her feminine power, pleasure, and joy. Today, through her programs, retreats, and live shows, hundreds of women have rewritten their relationship stories with Amber J’s blend of humor, emotional intelligence (she holds a PhD in transformational facilitation), and tactical tools that work. She’s also the co-founder of Comedy Gives Back, the nonprofit “safety net for comedians” that raised over $1M during COVID. Amber J is the unapologetic guide for Gen X women ready to break old scripts, drop the desperation, and date with freedom, confidence, and fire.
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